Online Marketing director's job Definition:
Marketing directors oversee a company's marketing strategy. For the most part marketing directors concern themselves with market segments, which are large groups of consumers defined by income, ethnicity, age, or a number of other factors. Ultimately marketing directors want to know which market segments will buy their company's products and how best to sell those products to their target market.
Responsibilities :
Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.
Demonstrates technical marketing skills and product knowledge of SalesCareerOnline.com’s Sales Recruiting System.
Responsible for the marketing of professional online recruiting services tailored exclusively to the sales and marketing industry.
To manage the Marketing Department Budget. Delivery of all marketing activity within agreed budget. Direction of marketing staff where budgets are devolved.
The achievement of frequent, timely and positive media coverage for Sales careers Online and it’s programs across all available media.
Managing the entire product line life cycle from strategic planning to tactical activities.
Develops annual marketing plan in conjunction with sales department, which details activities to follow during the fiscal year, which will focus on meeting organizational objectives.
Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
Analyzing potential partner relationships for Sales Careers Online product lines.
To manage all aspects of print production, receipt and distribution.
Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
Education and Training Requirements in Online Marketing director job description:
Most marketing directors have a master's degree in business. They must be familiar with statistics and math and experienced in marketing and sales.
Willingness to travel and work in a global team of professionals.
Proven ability to oversees all marketing, advertising and promotional staff and activities.
4-6 years of sales experience in the marketing industry.
Strong understanding of customer and market dynamics and requirements.
Experience with enterprise software solutions and large, complex organizations.
Extensive experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives.
Education and Training Master's degree in business; extensive experience in other marketing positions required
Salary Median—$138,470 per year
Employment Outlook Very good